Dutch Gold is a low-cost, imported, pilsner lager beer sold in the Republic of Ireland. It was launched in 1995.[1]
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The beer is brewed and canned in the EU under licence of, and distributed by, Zuidhollandse Bierbrouwerij, a trading name of InBev, a large Belgian brewery that owns the 'Dutch Gold' trademark.[2] Distributed in Ireland by Comans Wholsale, it has an alcohol volume of approximately 4.3%. The distributor describes it as having a "clean, fresh, crisp, typical Dutch beer flavour". [1]
In the canned beer market in Ireland, Dutch Gold has a market share of between 11% and 14%, making it the third most popular beer after Budweiser and Heineken Pilsener.[3] In-shop advertising is the primary promotional method and there are a variety of multi-pack offers. Dutch Gold is not advertised on television or radio.
In 2006, the Gardaí launched a campaign against anti-social behaviour in Lucan under the name 'Operation Dutch Gold'. The distributors of the product, Comans Wholesale of Tallaght, complained that the naming of the project was unfair to them.[4]
University College Dublin has a Dutch Gold Appreciation Society.[5]
Competitors to Dutch Gold include:
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